CBD Terms

When purchasing CBD products you see terms in the product descriptions such as phytocannabinoid, terpenes, entourage effect and cannabinoid to name a few. What do these terms mean?

So we feel that its important that you get to know these terms and how they relate to CBD, giving you a better understanding of how they relate to the products you buy. So we are providing you with the most commonly used terms and their definitions below. It is our goal to provide you with as much information as possible so that you can be better informed on CBD.

Cannabis – Cannabis is a family of plants that may be referred to as either indica or sativa. They are kind of like cousins. Indica is the term usually associated with plants with the common name, MARIJUANA. Sativa is the term usually associated with plants with the common name HEMP.

Marijuana – Known for having high levels of THC (see below), Cannabis sativa indica, has been a wildly popular choice for consumers interested in having a euphoric experience. This and other THC dominant strains are also used for treating pain, sleeplessness, depression, anxiety and much more.

Hemp – What we refer to today as Hemp or Cannabis sativa, is a close relative to C. indica but typically has a higher level of CBD (see below). This is a non-intoxicating variety grown and harvested for fiber, seeds and CBD.  It is also called industrial hemp.

Full-spectrum hemp – Full-Spectrum Hemp Oil contains a full array of cannabinoids such as CBD, CBG, CBN and even some THC. It also offers vitamins, minerals, fatty acids, protein, chlorophyll, flavonoids and terpenes.

Broad spectrum hemp – A full spectrum oil without any THC.

Isolate – A pure source of CBD (99%), where during the extraction process, everything naturally found in the plant matter is removed. This includes any trace of THC, terpenes, waxes, oils, chlorophyll and more.  

Entourage effect – Using the whole cannabis plant instead of removing certain compounds or changing it to have only one component, produces the entourage effect. When the whole plant, with its full spectrum of therapeutic compounds, is used there is an interactive synergy between the cannabis compounds.

Terpenes – What gives plants their aromas? Terpenes are aromatic oils that give cannabis and other plants their distinctive smells and flavors like citrus, berry, mint, pine and lavender.  Terpenes also play a critical role in differentiating the effects various cannabis strains will have. Some promote relaxation and stress relief, while others promote focus and acuity.

Cannabinoid –  Refers to any of the natural, bioactive, chemical compounds found in cannabis plants (hemp or marijuana). It may also refer to chemical compounds produced within the body, or synthetically, similar to those found in plants.

Endocannabinoids – Refers to any chemical compound (such as anandamide), naturally produced in the body, which binds to the same brain receptors as cannabinoids.

Endocannabinoid System – A biological system of the body that seeks balance or homeostasis. Kind of like the classic fairy tale of Goldilocks and the three bears, our endocannabinoid system wants to keep our body, “just right.”  Not too hot, not too cold, not too much sugar, not too little sugar. This system is always working to keep the body and mind in balance.

Cannabidiol (CBD) – A non-psychoactive cannabinoid. It is the most plentiful cannabinoid in Sativa (hemp).

Tetrahydrocannabinol (THC) – This is one of two specific cannabinoids with psychoactive properties. It is the most plentiful cannabinoid in Indica (marijuana).

Trichomes – The actual definition of trichome is “fine outgrowths or appendages on plants, algae, lichens, and certain protists.” Originating from the Greek word “Tríchōma,” meaning “growth of hair,” these tiny microscopic mushroom-looking protuberances look like something out of a science fiction novel. But they are actually the very factories that produce the hundreds of known cannabinoids, terpenes, and flavonoids that make our favorite cannabis strains potent, unique, and effective.

Liposomal CBD – Liposomal CBD is a form of hemp-derived CBD oil that has an increased absorption rate when compared to conventional application styles of CBD. This is due to a class of phospholipids called liposomes. Liposomes are spheres made of microscopic fat molecules, which are the primary building blocks of cell membranes.

Certificate of Analysis (COA’s) – A COA (certificate of analysis) confirms whether the product contains the quantities of CBD that the manufacturer claims or advertises.

So What are Phytocannabinoids?


Pronounced,ˌfī-tō- kə-ˈna-bə-ˌnȯid | Noun

The most simple phytocannabinoid definition is any cannabinoid produced in the trichomes of a cannabis plant. When extracted from the plant and consumed, phytocannabinoids interact with our body’s receptors to produce numerous psychotropic and therapeutic effects. Both plants and animals produce their own cannabinoids. Those produced inside the mammalian body are called endocannabinoids.

What are Phytocannabinoids? 

Cannabinoids are a class of lipophilic molecules that interact with the body’s endocannabinoid system (ECS). Phytocannabinoids, or exogenous cannabinoids, are plant-derived cannabinoids produced by glandular trichomes covering the surface of the cannabis plant. Trichomes are responsible for producing all of the plant’s desirable compounds. More than 100 cannabinoids have been discovered in the cannabis plant, though research into their effects has only been done on the most prominent ones, delta-9-tetrahydrocannabinol (THC) and cannabidiol (CBD)

What is the Difference Between Phytocannabinoids and Cannabinoids?

The term cannabinoid refers to a broad class of chemical compounds produced by many biological species. Generally speaking, these chemicals help regulate and balance a number of biological functions.

The world of cannabinoids can generally be broken down into two main categories: phytocannabinoids and endocannabinoids. The difference between the two is straightforward. Phytocannabinoids are produced by plants, while endocannabinoids are produced by mammals.

Endogenous cannabinoids, or endocannabinoids, are cannabinoids produced inside the mammalian body. Every function in our bodies requires a specific balance of factors in order to perform at maximum capacity. When this balance is achieved, it’s called homeostasis. Endocannabinoids play a major role in survival by helping the body maintain homeostasis. Because our bodies already use cannabinoid molecules to regulate many functions, we’re inherently endowed with many targets the cannabis plant can activate. 

Endocannabinoids and phytocannabinoids aren’t necessarily different on a structural level. They both activate the body’s ECS by binding to cannabinoid receptors. Endocannabinoids activate a homeostatic effect, bringing the body to a balanced state of health. They are produced by our cells in an “on-demand” fashion. 

Phytocannabinoids have the ability to produce more overtly medicinal effects, and may be making up for endocannabinoid deficiencies in the body when they trigger therapeutic responses. Phytocannabinoids are also capable of producing intoxication, which endocannabinoids alone cannot do.